Effective Date: October 6, 2024

Goldfinch Farm (referred to as "we," "our," or "us") is committed to protecting your privacy and ensuring your personal data is processed securely and lawfully. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.goldfinchfarmmi.com, in compliance with the European General Data Protection Regulation (GDPR).

1. Information We Collect

We collect the following types of personal information when you interact with our website:

Personal Identification Data: Name, email address, phone number, shipping address.
Payment Information: Payment details for orders (processed by secure third-party providers).
Technical Data: IP address, browser type, device identifiers, and usage data (collected through cookies).
Communications Data: Messages and communications sent via contact forms or email.

2. How We Use Your Data

We use your personal data for the following purposes:

To process orders, payments, and deliveries.
To manage your account and respond to inquiries.
To send you email newsletters and promotions (if you have opted in).
To improve our website through analytics and user feedback.
To comply with legal obligations, such as tax reporting.

3. Legal Basis for Processing Your Data

We only process your personal data under the following legal grounds:

Contractual Necessity: To fulfill orders or provide services.
Legitimate Interests: To enhance our services, maintain security, and prevent fraud.
Consent: For marketing purposes when you opt in to receive our communications.
Legal Obligation: To comply with legal obligations, such as accounting or regulatory requirements.

4. Data Sharing

We only share your data with:

Third-party service providers (e.g., payment processors, delivery services) to complete transactions.
Government authorities when legally required. We do not sell or rent your personal data to any third parties for marketing purposes.

5. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For example, order data is kept for tax reporting purposes for up to 7 years.

6. Your Rights Under GDPR

Under the GDPR, you have the following rights:

Right to Access: Request a copy of your personal data.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your data, subject to certain legal obligations.
Right to Restrict Processing: Request limitations on how we use your data.
Right to Data Portability: Request your data in a machine-readable format.
Right to Object: Object to processing based on legitimate interests or direct marketing.

To exercise these rights, please contact us at goldfinchfarmmi@gmail.com.

7. Cookies

We use cookies to enhance your experience on our website. Cookies are small files stored on your device that help us analyze site traffic, remember your preferences, and improve our services. You can manage your cookie preferences through your browser settings.

8. Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, or destruction. However, no online transmission is entirely secure, and we cannot guarantee absolute security.

9. International Transfers

We may store or transfer your personal data outside of the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or reliance on Privacy Shield-certified providers.

10. Changes to This Policy

We reserve the right to update this Privacy Policy to reflect changes in our practices or legal obligations. We will notify you of any material changes through email or by updating the “Effective Date” at the top of this page.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

Goldfinch Farm
9770 Macon Rd, Saline, MI 48176
Megan Goldenberg
goldfinchfarmmi@gmail.com
(906) 869-0372